4 SEO Mistakes to Avoid in 2021

 Search Engine Optimization or SEO is an important factor for the success of any online business. Every online marketer and business owner needs to focus on effective SEO tactics to improve their ranking and reach their target audiences. Many marketers fail to get results from their SEO strategies, it may be because they are committing commonly observed SEO mistakes. Continuing on the subject, in this blog post, we discuss the most critical mistakes that you must avoid to get better results from your SEO efforts. Read on.  

1. Overlooking Mobile Traffic

In today’s time, over 50% of web traffic is directed from mobile devices. This is why it is essential to ensure that your website is optimized for mobile devices. If your website is not mobile-friendly or your SEO strategies do not include mobile search, the ranking of your website will be negatively impacted. To ensure that your website is mobile friendly, you need to make sure your website does not take more than three seconds to load.

2. Buying Backlinks

Buying backlink used to be a prominent way of boosting website ranking in the past. In today’s time, if you buy backlinks, there are good chances that your websites will be penalized by Google. The reasons behind this is that most link-builders and link-sellers provide you links from the same list of websites. These websites are devalued by Google. If you still want to get backlinks, you should hire search engine optimization service providers in Delhi that can provide you top-tier backlinks to your websites without violating any Google’s rules.  

3. Ignoring Image Optimization

Using images can be a great way to engage users, but the problem with images is that if your images are not optimized, it can impact the page load time that can drive users away from your website. This increases your bounce rate and lowers your search engine ranking. Optimizing images on your website not only enhances page load speed but also improves user engagements and boosts SEO ranking of your websites.

4. Ignoring search Intent

Search intent is a hidden SEO factor that is often ignored by webmasters. If the content of your website is capable of satisfying the search intent for a given search, Google will favor your website over others. The search intent translates to the main motivation behind a search conducted by a user. You need to understand the intent behind the users’ query on Google. Whether the intent is shopping or learning. If the search intent behind a query is learning, then you should provide useful information regarding the query. If the search intent is commercial, you can give details about your products or services. Failing to satisfy the search intent makes it hard to retain the ranking of your website.

Wrap up

If you want to improve the results you get from the SEO efforts you make, it is advisable to avoid the SEO mistakes discussed above. Additionally, you should hire a SEO service that can conduct an SEO audit for your website and help you find and rectify the possible problems with your website from the SEO perspective. If you are looking to optimize your website and improve its ranking and performance on the web, get in touch with a reputable digital marketing agency based out of Delhi, NCR. 

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