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Showing posts from February, 2023

An Overview of WordPress Development Services

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  In the digital world, enterprises interact with their customers through content creation on various mediums. One of the official mediums most enterprises utilize is to create their website to inform their customers about the products and services offered, their business history, industry trends, new announcements, etc. WordPress is one of the most popular blogging and website creation software viable for creating both small and large websites. Creating and hosting a website requires knowledge of website building and management. That is why enterprises operating in Delhi and nearby regions are recommended to consult one of the leading companies providing WordPress development services in Delhi NCR . Continuing on the topic, we present an overview of WordPress development services.  What is WordPress? WordPress is a simple and open-source software and a content management system (CMS) written in PHP using a MySQL database. It is a versatile CMS that allows users to create, edit, and ma

An Overview of Pay-Per-Click Advertising

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  Marketing is the backbone of any business. With the right marketing approach, a business can achieve heights of success. Technological advancement has expanded the scope of marketing from offline to online marketing. Companies now reach out to their customers and prospects by entering their search feeds. Pay-per-click (PPC) advertising is one such category of search engine marketing, where companies optimize their advertisement costs by targeting audiences searching keywords related to their products and paying only for ads clicked. There are many digital marketing companies offering PPC services in Delhi and other cities in India. To learn more about PPC advertising, continue reading this blog.   What is PPC advertising? PPC advertising (also known as Cost Per Click advertising) is an internet advertising technique that involves posting sponsored ads or online ads on different websites such as Google and Facebook to attract prospects’ attention. Whenever the sponsored ads and links