4 Reasons Why Responsive Websites Rank Higher on SERPs
In today’s highly competitive digital space, with more companies going online, it has become important for any business with an online presence to rank on the first Search Engine Result Page (SERP). Data shows that the first 3 results on SERPs receive 60% of the clicks and an average click-through rate(CTR) of 8.9%, which is drastically higher than the average 1.5% CTR on the second SERP. This is one of the reasons why most of the businesses are now moving to responsive web designs. A responsive web design not only increases your chance of appearing at the top page of search engine results, but also offers other substantial benefits. Read on to understand how having a responsive website can help you rank higher on SERPs. 1. Enhanced User Experience With Google recognizing 'dwell time' as the primary indicator of a website's relevance for a query, it has become crucial to make websites that are easy to navigate and engage users for a longer time. Responsive websites make it