4 Reasons Why Responsive Websites Rank Higher on SERPs

In today’s highly competitive digital space, with more companies going online, it has become important for any business with an online presence to rank on the first Search Engine Result Page (SERP). Data shows that the first 3 results on SERPs receive 60% of the clicks and an average click-through rate(CTR) of 8.9%, which is drastically higher than the average 1.5% CTR on the second SERP. This is one of the reasons why most of the businesses are now moving to responsive web designs. A responsive web design not only increases your chance of appearing at the top page of search engine results, but also offers other substantial benefits. Read on to understand how having a responsive website can help you rank higher on SERPs.

1. Enhanced User Experience

With Google recognizing 'dwell time' as the primary indicator of a website's relevance for a query, it has become crucial to make websites that are easy to navigate and engage users for a longer time. Responsive websites make it easier for visitors to navigate through your website, which leads to repeat visitors and increased conversions. Users tend to revisit websites that offer a seamless experience, which in turn improves the overall traffic and improves ranking on the SERPs.

2. Faster Loading Time

Various studies have shown that 53% of users abandon websites that take more than 3 seconds to load. According to Google, websites that have a low loading time are prioritized on the SERPs. Responsive websites load faster on all internet devices, leading to a boost in the rankings. If your current website loads slow, a responsive web design & development company can help you reduce your loading time by a substantial amount.

3. No Duplicacy  

Companies that create separate websites for mobile and computer do so by using two different URLs. As per Google algorithm, having multiple websites for different devices can lead to the duplication of content, which in turn can affect your company’s ranking on SERPs. You, therefore, need a responsive web design that easily adapts to all types of smart devices, without duplicating content.. 

4. Improved Social Sharing

Today, around 91% of all social media users are mobile users, making them most likely to share your website through mobile phones. Although sharing something on social media doesn't directly affect the SERP ranking, it can hugely affect your website traffic. Having a responsive website helps users to navigate easily from a social platform to your website, which in turn increases the traffic on your website. 

To Summarize

In today’s highly competitive digital space, it has become essential for companies to have a substantial online presence, which is why companies are now switching to responsive web designs. If you want your website to rank higher, it is important to look for a fully responsive web design & development company, in India or any place else, to assist you.


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