An Overview of Pay-Per-Click Advertising

 Marketing is the backbone of any business. With the right marketing approach, a business can achieve heights of success. Technological advancement has expanded the scope of marketing from offline to online marketing. Companies now reach out to their customers and prospects by entering their search feeds. Pay-per-click (PPC) advertising is one such category of search engine marketing, where companies optimize their advertisement costs by targeting audiences searching keywords related to their products and paying only for ads clicked. There are many digital marketing companies offering PPC services in Delhi and other cities in India. To learn more about PPC advertising, continue reading this blog.

 What is PPC advertising?

PPC advertising (also known as Cost Per Click advertising) is an internet advertising technique that involves posting sponsored ads or online ads on different websites such as Google and Facebook to attract prospects’ attention. Whenever the sponsored ads and links are “clicked on” the companies pay a fee to the publishing websites. The PPC advertising model only focuses on traffic generation and not on projected impressions or engagement. 


How does PPC advertising work?

The PPC advertising model mainly works on keywords. Whenever someone searches for a keyword related to the products/services being marketed,  the sponsored link or online ads appear in the search results. The ads and links appear only when someone searches for a related keyword, therefore, companies relying on the PPC marketing model invest substantial money and time searching and integrating keywords relevant to their products/services. This way they target users actually searching for related products/services. Investment in branded keywords can generate higher clicks and in turn higher revenue for the company. Therefore, when hiring PPC services, it is crucial to check whether the digital marketing companies are using the best keyword research tools to identify the right keywords for your advertising campaign. 

What are the types of PPC advertising?

PPC advertising encompasses a variety of forms of advertising including:


  • Display Advertising - This type of PPC advertising is good for building brand awareness. Display ads are ads with a combination of text, image, and URL interlinked to the company's website. The prospects click through the link to learn more about or buy the products and services marketed. 


  • Paid Search Marketing - It is the most popular form of PPC advertising that relies on search engines and keywords. Here, the market campaign involves writing ad copies, blogs, and other content using relevant keywords, then the keywords are interlinked to a suitable landing page, so that every time a user searches for related keywords, their ads are displayed in search results.


  • Social Media Advertising - This type of PPC advertising can generate high click-through as social media sites such as Instagram, Facebook, and Twitter are high traffic websites. Here, companies display ads to target different sets of demographics having different preferences when they browse on these platforms. 


Conclusion

PPC advertising is emerging as a great way to market a company’s products and services as it is capable of generating high traffic and can help optimize companies' advertising budgets. This is because you display ads to people actively searching for related products/services and the value of customer attention is higher than the cost paid to the publishers. If you too want to get started with PPC advertising for your brand, partner with a leading digital marketing company providing PPC services in Delhi and other cities in India. Hiring a leading PPC service provider in Delhi, India can help you achieve “zero media wastage”. 

 

References:

https://corporatefinanceinstitute.com/resources/valuation/pay-per-click-ppc/

https://www.nibusinessinfo.co.uk/content/types-pay-click-advertising

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